who i am
Hi, my name is Katon Emerson and I am a NASM-Certified Personal Trainer and Nutrition Coach with a mission: helping business professionals reclaim their health and confidence through structured, sustainable fitness.
My fitness journey began in the military, long before I ever thought about coaching or building a brand. Back then, a friend introduced me to weight training, showing me the basics and pushing me to try something new. I found myself looking forward to the discipline and what started as a simple workout turned into a passion I didn’t expect.
Another major turning point in my journey came when my dad passed away while I was still in the military, a loss tied to health issues that hit me hard and made everything feel real in a way it never had before. It pushed me to take health and fitness more seriously and inspired me to create Rite of Now Fitness.
Rite of Now Fitness is not about motivation, hype, or shortcuts. It’s about taking a realistic and sustainable approach towards your fitness goals. It’s about taking immediate control of your body, habits, and identity without gimmicks, extreme dieting, or starting over every few weeks. When you work with me, you’re not just getting a trainer. You’re getting someone who genuinely cares, someone who listens, and someone who shows up for you every step of the way. Your goals become my mission, and I’ll give you everything I have to help you achieve them.